If opening a new practice, growing your existing practice or opening a satellite practice are areas that you’re embracing this year, then you’ve hit the jack-pot. After reading this issue from cover to cover, the authors will have you prepared for a successful year, whether it be growing in the direction of medical integration, personal injury, or marketing.
Becoming associated with a large chiropractic network or even a franchise is one practice model that has become a hot topic recently, as there has been an absolute explosion in the amount of practices operating in this type of model. Please keep in mind some of the tips that John Leonisio, co-founder of Massage Envy, and CEO of The Joint has for you if you are considering entering into this type of practice. It’s a big leap, and knowing the pros and cons of each business model will help with your decision. Read this analysis on page 56.
You may have already noticed the first issue of The Chiropractic Assistant inserted along with this issue of The American Chiropractor. What a thrill it is for us to be able to serve this important part of your chiropractic team. Be sure to pull out the insert, and give it to your CA. Look for more issues of The Chiropractic Assistant every quarter.
Happy Reading, and Happy Planning,
Joseph Busch, D.C.