As one year ends, another year begins with tremendous opportunities! In this, The American Chiropractor’s 30th year in publication our circulation is increasing from 35,000 to 50,000* practicing Chiropractors, increasing the size of the “IN” crowd in Chiropractic by about 40 %.
What’s your resolution this year? Is it to be a better husband, wife, Chiropractor, businessman? Well, whatever it is, let’s keep on improving in every area of our life. We, at The American
Chiropractor (TAC), are right alongside you and promise to arm you with the tools you need to reach all of your goals in chiropractic this year!
To that end, our front cover this issue reflects the survey results from Chiropractors around the nation of just what it is that you look for in a chiropractic magazine, and the results are in of the top 3:
1) News to the profession
2) Clinical Excellence
3) Profitability/Practice Management
So, this is our pilot issue in which our NEW EDITORIAL FORMAT is launched. It is our intention to fulfill your needs in all three areas in every issue of TAC! More importantly, though, it is our goal to stimulate you to take action! This year we hope that you’ll not only use TAC for your own personal and professional success, but that you will also participate by sharing with us, so that the entire profession may benefit from your individual, regional, state, and national news and discoveries!
To share the latest discoveries in Personal Injury this month, we’ve assembled the best to provide you with the information to become the best. Beginning with Dr. Tom Arnold, who has a clinic that sees approximately 95 % Personal Injury cases; find out what it is that drives him, and how a practice of this type is able to sustain itself. If you’re looking to get into the PI market, Dr. Mark Studin has some pointers from the “School of Hard Knocks,” on page 28, in “The Don’ts and Do’s of Building a Successful Personal Injury Practice Through Lawyer Referrals.” Finally, Dr. Mark Payne addresses the postural components associated with “Science, Posture, and Personal Injury,” beginning on page 40. Jam-packed with great information, kick back, put your feet up, pour yourself a glass of pomegranate juice (see Dr. Dan Murphy’s research review on pg. 20), and get to reading!
Here’s to a Great New Year!
For chiropractic,
Executive Editor / [email protected]