Cash-Based Practice: Is it for You & Your Practice?

Cash-based practices are becoming the foundation of your ability to communicate value to your patients. Whether you currently run a cash-based practice, partial cash-based practice, or still an insurance based practice, looking into how a cash-based practice can benefit you is worth this read. Pivotal Health Solutions Chiropractic inquired some of our clinical doctors about how they run their practice and how to make yours succeed- cash-based or not.

Health insurance. Some people have it, some people don’t. Insurance can be terribly expensive, and some insurance doesn’t cover certain check-ups. Chiropractors, for example, used to not have theinsurance benefits most medical practitioners had. Many early chiropractors had to keep moving their offices so that spotters from the medical boards wouldn’t arrest them for practicing medicine without a license (Phil Mancuso, D.C., 1994). Some chiropractors would see upwards of 70 patients a day, living paycheck to paycheck because they were forced to wait for their insurance payments!

Nowadays, a lot of chiropractors are making the transition to an entirely cash-based practice.Chiropractic house- calls, walk in appointments, and even scheduled appointments are being paid for strictly with cash. Although the foundation of a cash-based practice relies on your ability to communicate value to your patients, chiropractors who chose this method of practice need to have the proper procedures, equipment and systems in place to collect more cash from their patients, rely less on the dependence of insurance collections, and apply the appropriate legal discounts to care.

A lot of chiropractors that choose to use a cash-based model in their practice do so because it keeps everyone’s costs down- the chiropractor’s and the patient’s. Depending on the insurance carrier, the fees are usually higher. Some chiropractors have fees as low as $20 for an adjustment. Also, medical insurance companies have strict guidelines for practitioners, resulting in higher fees, which continues to steer chiropractors away from insurance practices.

Do you have to choose between strictly cash or strictly insurance? No! Dr. Jarrod Nichols, of Nichols Chiropractic in Manhattan, KS, uses a 70%-30% model.

” 70% of my practice is insurance-based and the other 30% is cash-based. Although Nichols Chiropractic isn’t entirely “cash-based,” I like to be flexible to my patients and will serve patients who have insurance, though choose to pay using a cash plan.”

Dr. Jerad Bludorn, of Lake Norden Family Chiropractic, says he runs a primarily insurance-based practice, although he does occasionally treat patients via cash. 

“In the state of South Dakota, we are restricted by fee-for-service laws and pre-payment for services. Although “going-green” is the way to go for other chiropractors, it is not necessarily where I want to be in the state of South Dakota, although I will set a fair rate for fee-for service.”

For treatments such as laser therapy and manual therapy techniques, modalities such as Apollo Cold Laser treatments andWhole Body Vibration, as well as exercise programs by a chiropractor would most likely fall under cash payment. Why? A lot of these treatments fall outside of what is covered by insurance, not just in South Dakota.

Some doctors have been operating a 100% cash-based practice for years. Dr. Curtis Turchin has been operating a cash practice for over 20 years. 

“There are dramatically more advantages than disadvantages to having a cash practice for chiropractors, such as immediate imbursement, rather than waiting for insurance reimbursements; chiropractors are reimbursed at a much lower level than other health care providers.”

5 Reasons to “Go-Green”

Benefits to running a cash-based chiropractic practice

  • Immediate payment for services
  • Dramatically lower overhead (burden or indirect costs) than a billing practice
  • Lower staff & reporting requirements
  • Ability to develop pre-payment plans for treatment regimens
  • Lower tax deductibles for your practice


Although having a cash-based practice can be quite beneficial to you and your patients, cash-based may not be for you, and that’s ok! You may have a slower client base and billing insurance can open up your practice to patients who can only afford treatments if their insurance pays for their visit. Maybe you just aren’t interested in maintaining a cash-based practice, or your state has certain requirements and regulations, whatever you choose for you and your patients, always keep in mind that a cash-based payment system can eventually work into your practice!

Click below to learn more about “Going Green” and download our cash-based practice infographic!

About Author

In the chiropractic field, flexibility is the name of the game. It’s our mantra too. Since we launched in 2005, PHS Chiropractic has become a leader in beautifully designed, customizable chiropractic tables and accessories. We design our base tables to be feature-rich, meeting the needs of the student or new practitioner. Yet as you grow your practice, our tables grow with you: We’ve dreamed up every possible feature, from drops to elevating heights to adjustable head pieces—all easily added to your existing table to broaden your options. It’s all part of the thought and care that we put into each and every PHS Chiropractic product. Made right here in the Midwest at our plant in Watertown, South Dakota, our products reflect our strong values: high quality, integrity, creativity and innovation. The result is a rich line of chiropractic tables and accessories—from our groundbreaking Tradeflex series to our patented ErgoStyle drops—all offering a high level of design expertise, patented features and great value that give you the tools you need to build a successful practice.

Plantar Fasciitis? Maybe Not, So Don’t Ice It!

For athletes who are training hard, the stabbing pain of plantar fasciitis is all too common. Most often, when pain is felt into the bottom of the foot, it is instantly diagnosed as “plantar fasciitis.” I say, let’s take a hard look at all the reasons there might be pain in the bottom of the foot and try to eliminate those reasons. And, let’s not be too quick to give a medical condition to everyone who experiences pain or discomfort.

So before you pull out that cold pack, ask yourself: What about trigger point therapy?

Trigger points, or contracted areas in muscle, are common causes of aches and pains, but are woefully under-diagnosed. Knowing which trigger points can cause or refer pain into the bottom of the feet can mean the difference between spending time on the bench or competing. Athletes or other clients who present with pain in the bottom of the foot are often told that they have plantar fasciitis even if there was no MRI performed. But if the plantar foot pain is actually due to trigger points in the gastroc or soleus muscles, these clues can help you determine if this is the case:

  1. The athlete may feel a loss of strength or power when pushing off or jumping.
  2. The athlete may report a feeling of tightness in the calf or the feeling of being on the verge of a calf cramp if they point their toes strongly.
  3. The athlete has restricted range of motion in the ankle and/or in straight leg dorsiflexion.


If foot pain is due to a trigger point, most athletes and clients experience real and rapid relief once trigger point therapy is applied. Here’s how to get started.

1. Invest in an elevating electric table.

To spare your back and to help further athlete comfort, an elevating electric table is essential.

Some athletic training rooms only have static tables at one height, but I would promote having at least one elevating electric table in the training room. The ability to bring the table up to the height of the practitioner during trigger point and other therapies helps mitigate the impact of treatment on a provider. Also, athletes in pain will appreciate that a table that can be lowered so that they can more safely get on the treatment surface.

As a side note, if your practice or training room works with athletes who are physically challenged (such as paralympians or para-athletes), elevating electric tables help ensure that you are ADA compliant and mobility friendly.

2. Provide support with a bolster.

During treatment, your athlete will typically lay prone on your table. But while in this position, you don’t want them to be maximally resting on the top of the foot, which could cause calf cramping and additional pain. Make sure that your training room has sturdy bolsters that are easily accessible (not tucked away in a storage room) to provide support for the lower leg and ankle.

3. Assess the ability of the ankle to bend.

Full, pain-free dorsi flexion and plantar flexion are required for the lower leg muscles working properly. Key indicators of trigger points (besides taut, ropey fiber sections) can be any restrictions in the range of motion of the gastroc or soleus muscles. Many athletic trainers may not realize that those two muscles—which are located in the calf just above the Achilles tendon—harbor trigger points that can refer pain into the bottom of the foot.

By using a bolster to support the ankle while the calf is available to be treated, it’s easy to feel for dysfunctional fibers in the medial, uppermost gastroc and the lower one-third of the soleus.

4. Use the trigger point illustrations to help locate the most probable location of taut fibers and then apply trigger point pressure release or other manual therapy techniques.

Athletic trainers may already be familiar with these trigger point locations, but for a comprehensive guide, refer to Myofascial Pain and Dysfunction: The Trigger Point Manual, a two-volume set by Drs. Janet G. Travell and David G. Simons. Other helpful publications include the most recent addition to the trigger point family, The Trigger Point Therapy Workbook, Third Edition or my book, Trigger Point Therapy for Low Back Pain (see chapter 14).

5. Athletic trainers should instruct athletes to continue careful active range of motion and home self-care. Self-applied trigger point pressure release may need to be done by the athlete during workouts, and before or after competition.

After treatment, athletes can resume regular activity with care and should also use at-home applications of compression. Many excellent tools are available for self-care compression into the gastroc/soleus muscles, including the Jacknobber, Knobble or The Original Backnobber.

As athletic trainers, you care about ensuring your athletes’ peak performance. Trigger point therapy is one way to help you get there. Trigger points can reduce athletes’ running speed, endurance and jumping abilities that are used in many different sports. With or without the presence of pain, they can also be the cause of athletes hitting a plateau, despite great training. But once a trigger point is deactivated and the muscle has been brought to its normal resting length, athletic performance improves almost instantly.

Mary Biancalana, owner of Trigger Point Sports Performance and the Chicago Center for Myofascial Pain, runs her own educational program for Advanced Trigger Point Education. She is a BOC- and NCBTMB-approved provider for athletic trainers as well as for massage therapists. For more information, visit

About Author

In the chiropractic field, flexibility is the name of the game. It’s our mantra too. Since we launched in 2005, PHS Chiropractic has become a leader in beautifully designed, customizable chiropractic tables and accessories. We design our base tables to be feature-rich, meeting the needs of the student or new practitioner. Yet as you grow your practice, our tables grow with you: We’ve dreamed up every possible feature, from drops to elevating heights to adjustable head pieces—all easily added to your existing table to broaden your options. It’s all part of the thought and care that we put into each and every PHS Chiropractic product. Made right here in the Midwest at our plant in Watertown, South Dakota, our products reflect our strong values: high quality, integrity, creativity and innovation. The result is a rich line of chiropractic tables and accessories—from our groundbreaking Tradeflex series to our patented ErgoStyle drops—all offering a high level of design expertise, patented features and great value that give you the tools you need to build a successful practice.

ChiroTouch’s CTAcademy to Host “Chiropractic and Strokes: What You Need to Know to Protect Yourself” Webinar with Dr. Stu Hoffman

San Diego, CA—July 12th, 2016—ChiroTouch™, the nation’s leader in chiropractic software, is pleased to announce the upcoming webinar “Chiropractic and Strokes: What You Need to Know to Protect Yourself” with Dr. Stu Hoffman.  This webinar is scheduled to air live for one hour on Thursday, July 14th, 2016, at 10:00am PST.

“Every doctor strives to provide safe and effective care for their patients to help them achieve their desired results,” said Robert Moberg, CEO of ChiroTouch.  “Our goal with this webinar is to ensure that attendees receive accurate, up-to-date information on the relationship between strokes and chiropractic care and how this relationship impacts patient care.”

In this webinar Dr. Stu Hoffman, one of the chiropractic industry’s leading experts on malpractice, risk management, and strokes will discuss one of the hottest topics in chiropractic today: strokes.  Anyone who hasn’t taken time to get informed on this important issue should do it now.  Attendees will learn the latest research on chiropractic and strokes and how to protect themselves.

Dr. Stu will cover:

*  How to communicate with the public about the stroke topic
*  Why an evidence-based practice is the new philosophy
*  How to lower risk through proven research
*  Making informed consent work
*  Removing the stress of being in practice

The first thing doctors say when calling Dr. Stu is, “I never thought I would be accused of causing a stroke in a patient.”  All doctors should make sure they’re not that doctor.  This important webinar will reveal everything doctors need to know.

ChiroTouch offers two ONC certified EHR chiropractic software systems, one cloud-based and one on premise.  Both systems are designed from the ground up to maximize efficiencies for virtually every process, including patient self check-in, scheduling, SOAP notes, billing, interoffice communication, and more. ChiroTouch has developed its HIPAA-compliant systems to drastically reduce the time it takes to perform tasks that chiropractors are already doing, thus giving chiropractors more time to see more patients—resulting in increased referrals, improved efficiencies, and a direct, measurable impact on practice profitability.

Other recent webinar topics include “ICD-10: It’s a Marathon, Not a Sprint,” “The Secret Recipe to Grow Your Practice,” and “Keeping More of What You Make.”  The ChiroTouch webinar programs and the attendees have benefited from speakers such as Dr. David Jackson, Garrett Gunderson, Dr. Patrick Gentempo, Dr. Bob Hoffman, Dr. David Fletcher, and many more.  This cross-section of the most influential and recognized coaches and speakers has made for a very robust and popular series of webinars.

To join this webinar, visit

About ChiroTouch

ChiroTouch® is the premier provider of certified 2014 Edition Complete EHR chiropractic software technology solutions including ChiroTouch® Complete Practice Software and SmartCloud Chiropractic EHR Software. With industry-leading support, training, and compliance expertise, we partner with practices of every type to help them easily automate operations, improve patient care, and increase profitability. Visit

TCC Names Dr. Stephen Foster President

PASADENA, Texas – The Texas Chiropractic College (TCC) Board of Regents has named Stephen Foster, DC, F.I.C.C. as the institution’s 15th president. Dr. Foster has spent more than 25 years with TCC as a student, faculty member and administrator, most recently as Provost.  Dr. Foster’s effective date as President is July 18, 2016.

The board truly appreciates the broad participation of the TCC community in the presidential search process,” stated Dr. Monte Blue, Chairman of the TCC Board of Regents.  “After a lengthy, thoughtful and active interview process which included all stakeholders, the board met this past Saturday morning, July 9, 2016 to select the new president.  Dr. Foster was unanimously elected to lead TCC”. 

Dr. Foster graduated from TCC in 1990 and had a successful practice in Spring, Texas prior to returning to his alma mater in 1994.  As an attending clinician, he accepted the responsibility of passing on his knowledge and developing the clinical skills needed for future doctors of chiropractic.  Between 1995 and 2012 Dr. Foster accepted more and more responsibilities in administrative positions. These roles included Student Clinic Director, Clinic Chief of Staff, Director of Clinics, and Director of Clinical Experiences.  He was the founding Director of Assessment and Development, establishing TCC’s innovative Assessment Center as the standard in chiropractic education. In addition to his clinical teaching experience, Dr. Foster has taught numerous courses at TCC and, most recently, has maintained strong relationships with faculty, staff and students as the Vice President of Academic Affairs and Provost.

It is an honor and a privilege to be entrusted by the board to lead my alma mater,” shared Dr. Foster. “To have such strong support from the board, faculty, staff and students is humbling and a responsibility I do not take lightly. As one of the oldest chiropractic colleges, TCC has a distinguished 108-year history. I look forward to working closely with the whole TCC community, especially our many alumni around the world to ensure a bright future.”

Dr. Foster has made it a priority to be an active member of his community, both personally and professionally. A life-long resident of the Gulf Coast area, he attended San Jacinto College for his pre-chiropractic studies prior to enrolling at Texas Chiropractic College. He has served on the board of directors for both the Bridge Over Troubled Waters and the Deer Park Chamber of Commerce.  Professionally, he has shared his expertise in chiropractic and chiropractic education authoring numerous publications. Additionally, Dr. Foster served the profession by serving on numerous national committees including the Test Committee for the National Board of Chiropractic Examiners, Site Team Academy for the Council on Chiropractic Education, and as an Elected Councilor for the Council on Chiropractic Education.  

“Throughout its history, Texas Chiropractic College has been a leader in the education of new chiropractors” noted Dr. Monte Blue. “With his extensive background in chiropractic education we, the board, believe Dr. Foster is the right person to lead TCC for many years to come.”

About Texas Chiropractic College

Since 1908, Texas Chiropractic College has championed a scientific and evidence-informed approach to educating Practice-Ready doctors of chiropractic. Rigorous classroom and hands-on training empower TCC graduates as skilled, thoughtful and ethical doctors of chiropractic dedicated to providing patient-centered care. TCC advances the chiropractic profession by pioneering scholarship and research that aids in the production of transformative knowledge and ideas. TCC’s state-of the-art Moody Health Center is staffed by exceptional doctors and student interns who perform outpatient treatment for both acute and chronic health conditions. Learn more about Texas Chiropractic College by visiting

Pivotal Health Solutions Proudly Unveils New Chiropractic Bench Series

Watertown, South Dakota: Pivotal Health Solutions (PHS), a leading manufacturer of premium quality health and wellness equipment for over 20 years, proudly presents the new EB8000 and EB8020 chiropractic adjusting benches. The new bench series offers uncompromised stability and style, plus a firm, workable adjusting surface for your patients – all at an affordable price. PHS Chiropractic, a branch of Pivotal Health Solutions, has developed chiropractic adjusting tables used by thousands of doctors of chiropractic throughout the world, as well as many of the most prestigious chiropractic colleges. In addition to their dedication to quality, many of PHS’s chiropractic customers value the unique and patented features available only from PHS Chiropractic products.

Chris Hockert, owner of Hockert Sales in Isanti, MN, said, “Through years of experience working with chiropractors, we realized there was a need for an affordable, sleek, durable adjusting bench with optimal comfort, strength, and versatility. These features were in demand in the chiropractic profession. Pivotal Health Solutions saw the opportunity and that became the basis for the EB8000 and EB8020. The addition of the new bench series helps broaden our product offering and allows us to more effectively support the chiropractic professionals.”

EB8020.png         EB8000.png
EB8020 Fixed Bench  EB8000 Bench with Adjustable Headpiece

PHS Chiropractic offers the streamline designed chiropractic bench in two models: EB8020 fixed top bottleneck design and the EB8000 with an adjustable face rest. The EB Series is elegant and simple, yet affordable with great features such as:

  • Leveling feet
  • Shipping weight of 80 lbs.
  • Weight capacity of 600 lbs.
  • Dimensions: 22″ fixed height x 24” wide and 73” long
  • Black powder coat steel frame
  • Seamless cushions with folded corners
  • Extended arm rests
  • Paper roll holder and cutter
  • 2″ firm foam cushions


About PHS Chiropractic

PHS Chiropractic, by Pivotal Health Solutions, was formed with the mission to be the leading, global manufacturer of quality built, ergonomically sound chiropractic adjusting tables. The growth of our trusted brand began with the launch of Eurotech Tables and the acquisition of the Chattanooga ErgoStyle table line in 2008. Over the course of eight years, Pivotal Health Solutions Chiropractic division blossomed into one of the most comprehensive, quality built and ergonomically sound chiropractic adjusting table lines in the world today.

PHS Chiropractic will start distributing the new EB8000 and EB8020 benches June 1, 2016. To locate a dealer in your area or to pre-order, please contact our customer service team at (800) 743-7738, or via email at [email protected].

Download the Introduction to Whole Body Vibration eBook


About Author

PHS Chiropractic

In the chiropractic field, flexibility is the name of the game. It’s our mantra too. Since we launched in 2005, PHS Chiropractic has become a leader in beautifully designed, customizable chiropractic tables and accessories. We design our base tables to be feature-rich, meeting the needs of the student or new practitioner. Yet as you grow your practice, our tables grow with you: We’ve dreamed up every possible feature, from drops to elevating heights to adjustable head pieces—all easily added to your existing table to broaden your options. It’s all part of the thought and care that we put into each and every PHS Chiropractic product. Made right here in the Midwest at our plant in Watertown, South Dakota, our products reflect our strong values: high quality, integrity, creativity and innovation. The result is a rich line of chiropractic tables and accessories—from our groundbreaking Tradeflex series to our patented ErgoStyle drops—all offering a high level of design expertise, patented features and great value that give you the tools you need to build a successful practice.

Whole Body Vibration for Every Patient in Your Practice

WBV-1After having been in practice for over 30 years, I have noticed some significant changes in the way patients behave. I think it is no surprise for you to hear that people the more stressed out than ever.

What does that mean for your office? The patient is overwhelmed, rushed, on the phone or texting until the moment they walk into the treatment room. I even had patients answer the phone while getting a treatment, despite a ban on cell phones in our office. It blew me away!

How ready is the body and it’s neurological system to receive a chiropractic adjustment? Often their brain/computer is so locked up they hardly notice the impact we are making on their system with the adjustment.

Let me share with you a simple way making a difference.

In my office we have every patient step onto the A3 Whole Body Vibration unit as soon as they step into the office. We have them do some simple balance exercises. We do this because their brain HAS to focus on posture and balance. Theneurologic input of the vibration plate creates what I call a massive “afferent barrage” neurologically and proprioceptively, which inevitably lets the patient forget about everything else. They have to be present and focused in order to not fall over.

Since I have been implementing this little trick, my patients are much more aware during the actual chiropractic treatment because we challenged and stimulated the neurologic pathways that effect change via neuroplasticity! I have noticed that patients take the adjustment better and generally become more involved with their own care again.

This little trick literally takes only 3 to 4 minutes! Without needing a staff member to attend to the patient, it is a extremely cost-effective way getting better results with every patient.

The A3 Whole Body Vibration plates are very affordable, have a small footprint, and consequently are a worthwhile simple investment for any chiropractic office!

I have recently written a book outlining the various reasons for integrating whole body vibration into your practice. Please contact Pivotal Health Solutions to get your free download e-book and read more about this phenomenal therapy.

I am certain you will be intrigued!


Christian_ReichardtChristian has been a practicing doctor of chiropractics since 1983. A former disability evaluator for the State of California, he turned his attention from work-related injuries to sports injuries due to his own involvement in sports. He became one of the first certified chiropractic sports physicians in the U.S. in 1986, as well as a Diplomat of the American Academy of Pain Management. His practice in Santa Monica, Ca., draws a large clientele of Hollywood celebrities, as well as professional and amateur athletes. He has worked with a number of U.S. Olympic Team members and golf professionals. Christian has been using vibration technology for the last 15 years.

Northwestern names Bushway as Provost

Veteran educator excited for innovation opportunities with faculty, students


BLOOMINGTON, Minn.—Northwestern Health Sciences University has named Deb Bushway as Provost, the chief academic officer working with faculty and staff to oversee curriculum and all educational offerings.

Fresh off an engagement with U.S. Department of Education, Bushway comes to Northwestern after a 30-year career that has included work as a psychologist; a professor and administrator at Metropolitan State University in St. Paul; and as a Dean, Provost, Interim President and Vice President of Capella University in Minneapolis. She also has worked as a consultant with clients including the University of Wisconsin Extension.

Northwestern Health Sciences University Deb Bushway 01-20-2016“Deb brings an unmatched set of professional experiences to this important role at a time of opportunity and change at our university,” said Northwestern President Christopher Cassirer, who worked with her during his time as President of Capella. “We are fortunate to have her leadership and knowledge as we work to create the premier health sciences university and train the next generation of health-care leaders.”

Bushway’s career in higher education has been marked by consistent work in areas of new thinking and innovation, including as a professor, a dean, a top university administrator and a consultant.

“I do like to work in the future, to design solutions to problems and work on innovation and policy,” she said. “But it’s the combination of imagining the future and then being able to implement changes that I like most.”

She sees many opportunities for that as she begins in her new role at Northwestern.

“It can be in delivery of education, it can be in outcomes,” Bushway said. “I’m interested in how we leverage strong foundation and the many talents across Northwestern Health Sciences University and focus them on meeting the needs of our students. We have so many exciting opportunities that we’ll have to prioritize.”

As a practicing psychologist, she understands the personal and societal importance of health and wellness.

“The practitioners we are training at Northwestern are exactly the experts we need,” she said.

Bushway is excited to enhance educational offerings and accessibility at Northwestern.

“I see this as a partnership,” she said. “My main goal is to take the strengths and values here and help bring Northwestern into its next phase as we advance our work in interdisciplinary research and inter-professional health-care education.”

Northwestern, based in Bloomington, provides world-class professional education and research as well as comprehensive health and wellness services. Its more than 130 faculty members annually teach about 6,500 students pursuing degrees and continuing education in accredited programs in chiropractic, acupuncture, therapeutic massage, nutrition and other health treatments. The university, which celebrates its 75 th anniversary in 2016, has more than 7,500 graduates throughout the U.S. and in 21 countries.

Performance Health Sponsors Runner in 2016 Boston Marathon

Akron, Ohio – January 18, 2016 Performance Health is pleased to announce that Nicole Bucar, TheraBand Associate Product Manager, is a member of The Massage Therapy Foundation’s Running for Research Team (TEAM MTF) participating in the 2016 Boston Marathon.

“We are very pleased for this opportunity to support the mission of the Massage Therapy Foundation,” stated Marshall Dahneke, Chief Executive Officer, Performance Health. “And we are delighted that Ms. Bucar was selected to be part of their 2016 Running for Research Team. I know she’ll make us all proud when she successfully completes this demanding competition; even prouder than she’s made us already by taking on the challenge.”

“I am thrilled to be representing the Massage Therapy Foundation and grateful for this opportunity to help bring more awareness to the benefits of massage and the need for more massage research funding,” stated Nicole Bucar. “As a runner, I know the value that massage therapy brings to my training regimen. Injury prevention, injury treatment, improved flexibility and recovery are reasons I regularly invest in massage therapy.  Running is hard on the body, and whether I’m receiving deep tissue massage, trigger point therapy or relaxation massage, the treatments’ benefits are enormous to both my wellbeing and training. I know that massage therapy is just as important to my training as the progressive runs I schedule over a four or five month training bout.”

“Massage therapists play a big role in the Boston Marathon by helping athletes at all levels prepare and recover from this great event,” said Massage Therapy Foundation Board President, Jerrilyn Cambron, LMT, DC, MPH, PhD. “We are so grateful to once again be included among the many organizations participating in the John Hancock Non-Profit Marathon Program. The Foundation is also thrilled to have Nicole as part of the team and to be sponsored in partnership with Performance Health.” You can support Nicole’s fundraising efforts here:

“Running in the Boston Marathon has always been a dream of mine,” continued Ms. Bucar.  I am so fortunate to work for Performance Health, a company that helps support health and wellness through its various lines of massage, rehab and wellness, and fitness products.  TheraBand® foam rollers, roller massagers and kinesiology tape, Biofreeze® Pain Reliever, Cramer compression wraps and other products play a key role in helping me prepare and recover for the large amount of stress regular marathons put on my body.  I’m so thankful for all of these wonderful products.” Follow Ms. Bucar’s journey at

In addition to sponsoring Ms. Bucar, Performance Health has provided TheraBand®, Biofreeze®, Bon Vital’® and Thera◦Pearl® products to the entire Running for Research Team to enhance their training programs.

About the Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c)(3 )public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. Learn more at

About the John Hancock Non-Profit Marathon Program

The John Hancock Non-Profit Marathon Program offers organizations the opportunity to secure invitational entries into the race. These entries provide a significant fundraising opportunity and important exposure for these non-profits. In 2015 over a thousand John Hancock sponsored non-profit runners, including 175 John Hancock and Manulife employees and clients, raised $10.6 million for 180 local charities and Pathways to Education Canada.

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a leading designer, manufacturer and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, leading national retailers and in over one hundred countries through a multi-national network of distribution partners. The Company’s product offering includes an innovative line of market-leading topical analgesics, professional massage products and a broad range of rehabilitation and wellness products. Performance Health markets its diverse product offering under the well-known and highly recognized TheraBand®, Biofreeze®, Cramer®, Bon Vital’®, Thera°Pearl® and Perform® brand names.


ROANOKE, Virginia—January 8, 2016—Foot Levelers’ spring catalog is here, and it’s overflowing with new, exciting orthotics, flip-flops and Shoethotics that are sure energize patients and practices alike.


*NEW! Custom Orthotic Waterproof Flip-flops: Ready to ship today! We’ve expanded our worldfamous line of custom orthotic flip-flops with Fiji™ for her and Maui™ for him. Featuring a super soft insole for a “walk-on-water” feel; Aquatrek™ outsole to prevent slippage; EVA mid-layer to absorb heel shock; and a silky, chafe-free nylon strap in 4 exciting colors.

*NEW! XP3+™: 100% custom-made support; ideal for those extreme athletes who go the distance. With double MPAX™ technology in the heel and NEW MPAX Pro™ in the forefoot, XP3+ reduces impact at heel strike and super-charges propulsion at toe-off. XP3+ provides results on the road, the track, the field–wherever they’re breaking records and killing the competition.

*NEW! Waterproof Merrell Shoethotics: For men, Moab features all-over ventilation for breezy comfort and Gore-Tex for waterproof protection plus high-traction outsole and a cushy, responsive midsole. For women, Siren Sport 2 features Merrell’s signature air cushioning, all-over ventilation, waterproof protection, and QForm Comfort in the midsole that’s designed just for her.

*NEW! Keen Shoethotics: Ideal for most outdoor activities, the Saltzman boasts breathable flexible mesh on the outside, a springy midsole, and high-traction outsole. Versatrail is super lightweight and form-fitting, with hypo-allergenic Ariaprene foam tongue. Perfect for speed hiking and power walking.

*NEW! Hush Puppies Shoethotics: From work to play, Veda Oleena versatile slip-on is destined to become their go-to Shoethotic with full-grain leather upper, breathable microfiber lining and a microfiber wrapped sock lining. Cyra Catelyn are oh-so-stylish yet 100% worry-free! These desert booties resist stains and water and are fun to pair with just about any outfit.

About Foot Levelers
Foot Levelers, Inc., the world’s exclusive provider of individually designed functional orthotics and other therapeutic products, has been serving healthcare professionals for over 64 years. Foot Levelers supports every step patients take to enjoy fuller and happier lives at work, home, or play. Visit, like us on Facebook, and follow us on Twitter (@FootLevelers) to learn more about Foot Levelers, Inc.

ChiroHealthUSA Announces Record Breaking Donations to Chiropractic in 2015

FLOWOOD, Mississippi – ChiroHealthUSA, a provider-owned network that works in conjunction with a Discount Medical Plan Organization (DMPO), announced today that a record breaking $212,000 was donated back to the profession in 2015 with more than $700,000 donated since 2007. The donations are made possible by over 3,000 participating providers and their teams who offer ChiroHealthUSA to their patients, making health care in their offices affordable.

“Giving back to a profession that has meant so much to me and my family has been our goal from day one,” said Dr. Ray Foxworth, President, ChiroHealthUSA.

In 2015, ChiroHealthUSA also announced the creation of The Foxworth Family Chiropractic Scholarship, in honor of Dr. Foxworth’s parents, Drs. Betty Pace Matthews and Charles Vernon Mathews. This scholarship will award $10,000 to one chiropractic student each year, beginning this year. In addition, ChiroHealthUSA will make a $10,000 donation to the winning student’s chiropractic college.

When asked what motivated him to provide such strong support for the profession, Dr. Foxworth responded, “My mom started practice as a single mother in 1968, with no insurance reimbursement and no license in the state of Mississippi. She remarried shortly after entering practice and I can remember the struggles we had. We ate our meals around a folding army surplus table, which I have to this day. X-rays were developed in garbage cans and I specifically recall her being down to her last 37 cents and wondering where the next new patient was coming from. My folks never gave up. That is love for a profession and I experienced it first-hand. I’ve always wanted more for this profession, so none of us ever has to experience anything like that.”

ChiroHealthUSA partners with many state and national organizations including, the Congress of Chiropractic State Associations, the Foundation for Chiropractic Progress, the Council on Chiropractic Guidelines and Practice Parameters, the World Federation of Chiropractic and over 30 state associations.

“We are all part of chiropractic,” said Dr. Foxworth “and we all need to help, invest and support the advancement of our profession.”

Founded in 2007, ChiroHealthUSA is a simple, compliant and profitable way for chiropractors to both protect and grow their practices.