TAC: Tell us a little bit about the history of Performance Health, Inc.
Isenberg: Performance Health, Inc. was formed in 1991 as the corporation charged with bringing Biofreeze Pain Relief to the healthcare market to enhance therapeutic modalities and relieve patient pain and discomfort between office visits. In 1990, my partner, Craig Cox, met an international botanical chemist who had formulated a uniquely superior topical pain reliever that was extremely effective across a wide range of painful conditions.
Along with his brother, Chris Cox and I purchased the formulation and began to market Biofreeze hands-on to healthcare professionals. Our first conference was the Florida Chiropractic Association (FCA), in August of 1991.
TAC: How are you giving back to the chiropractic profession?
Isenberg: At this time, we work with all major state associations and colleges. We have a Biofreeze Scholarship at Logan Chiropractic College and at the new chiropractic school at Florida State University. Gail Wiley, our Corporate Development Manager, is currently talking with all colleges to expand our scholarship program.
Annually, we also contribute in excess of $200,000 to various sponsorships, including our support of the Parker College Conference and the entire FCA program. We also work closely with Palmer College of Chiropractic and the Chiropractic Olympics. Our commitment is so deep and widespread, we would need all the pages is this magazine to thoroughly answer this question.
TAC: Being an insider on the “vendor” side of the profession, what advice do you have for our readers to help them make the best buying decisions?
Isenberg: Obviously, the best decision is to use the best products and services that help your Patients, your Practice, your Profession, and your Community. This is the “PPPC” principal, and it should be your guide. When you find a product that satisfies all of the above, it becomes a no-brainer.
We are going into our 14th year and we believe in the PPPC principal. We use this guide when we choose suppliers for our business.
For selfish reasons, I will illustrate how we satisfy the PPPC principle: Biofreeze helps patients manage their pain between office visits, can enhance therapy and provide passive revenue to help the practice. We also support the profession and work all day long with individual practitioners on community events and projects.
We are proud of what we do and how we do it. We’ve worked long and hard to manufacture quality products and be a company that you can be proud to do business with.
TAC: What are Performance Health’s plans for the future?
Isenberg: Without giving away any trade secrets, we plan on introducing many new, exciting products and on continuing to become the best company we can be, so the profession is proud of us.
TAC: Any closing remarks or advice for our readers?
Isenberg: Our industry is very small and we continue to have ongoing division within, all the while dealing with large outside groups pecking at our ankles. It is important to stay focused on the value of chiropractic care for the good of the population as a whole. To remain strong and grow, we must support our own so, together, we can grow and continue to spread the value of chiropractic health and wellness. TAC