Education is, to our practice and profession, what location is to real estate. There are two facets to education: educating yourself and educating your patients and the public.
If your practice has become stagnant or boring, I highly recommend homeopathy for you. Homeopathy can revive both you and your practice with a newfound sense of fulfillment. Contemporary methods of homeopathy can be quickly and easily incorporated into your practice, with a vast therapeutic armamentarium to safely broaden your scope of practice while maintaining a high volume practice.
Educating Your Patients/Public
Since breaking ground as pioneers in the holistic movement in the late 1970’s, we have always valued patient education. We have found that the growth and size of our practice has been in direct proportion to our educational efforts. In fact, education was paramount in breaking the $1 million per year barrier back in the 1980’s.
These educational efforts included a traditional mandatory evening lecture for all new patients on a weekly basis. We also educated the general public, using every available venue at social and professional events. Having a multiple doctor/therapist practice certainly alleviates the pressure and burden that a single practitioner can feel having to execute all these appearances.
However, one of our most effective long-term educational tools proved to be our series of ten classes, scheduled one evening per week. We averaged 35 people per group of students in these classes designed to equip people with many of the therapeutic tools we used in practice. The focus of the classes was to empower our patients to take greater authority and control of their health and lives.
We have taught many of the healthcare techniques patients could safely use and effectively incorporate into their lifestyle. The key to providing a successful educational program is to teach what you are passionate about concerning your practice and healthcare procedures.
Our passion has been to provide a healthcare perspective of the “whole-person.” We teach how health is fully maximized when our body, soul, and spirit are all working harmoniously. We include many of the techniques, procedures, and products we have found most effective and efficient in improving our patients’ health and quality of life. Sincerity and transparency in sharing what you find most important in your heart about health are vital components to a successful educational program.
If you are finding little in your heart to share, that’s a good indication that you need to begin seeking more information and developing more substance in your healthcare perspective. If people are not accepting what you have to share, you may need to more fully and functionally develop the information you are sharing.
Your ability to help people is proportionate to the strength and completeness of your healthcare armamentarium. Pure, raw results will always rule over the best-laid marketing plans. Second to your ability to provide great results, a well-designed marketing plan will then provide you great success. The well-proven, time-tested principle is that success flows to those who hold the answers to the perceived problems of the time. Today, people are becoming increasingly aware of their health potential and the need for naturally safe methods to achieve optimal health. Those equipped with the knowledge and ability to help the most people and do the greatest good will become the greatest successes of the time!
Homeopathy has proven to me, over the past 25 years of practice, to provide the greatest therapeutic diversity and effectiveness, above all other adjuncts. In our practice, with an average of four doctors of various disciplines and thirteen support staff, we have collectively applied every credible natural therapy that we have discovered from around the globe.
The ability to effectively address the common, chronic, recurring health problems plaguing our society is essential to developing a successful and fulfilling practice. Everyone wants to visit the doctor that helps those that other doctors cannot.
Homeopathy provides a powerful arsenal to equip the chiropractor to safely and successfully address the common health problems perplexing our present healthcare system. From allergies to warts and headaches to hemorrhoids, homeopathy offers the chiropractor simple and safe solutions to a plethora of healthcare issues. Solid results will always rule over the best advertising and marketing plans.
Communication, however, is one of the most powerful tools we have in today’s society.
We found that the more we educated our patients, the more confident and excited they were to share what they learned with their family, friends and anyone else who would listen. Our patients became our personal representatives, working for free, educating potential patients, and leading them to our valuable services. The most effective advertisement you will ever have is the educated, motivated, and excited patients you create through effective healthcare and education.
Patients who completed our courses averaged twelve referrals to us per year! More than one-third of our patients traveled for more than one hour, each way, to see us. And, because we had great success in providing solutions to so many unresolved maladies, developing a cash practice was an easy process.
I encourage you to discover the many wonderful benefits homeopathy has to offer you and your practice, as it has ours.
Frank J. King Jr., N.D., D.C., is a nationally recognized researcher, author and lecturer on homeopathy. In addition, he is the founder and director of King Bio Homeopathics, a registered pharmaceutical manufacturing company. Dr. King offers ongoing CE seminars and a free copy of his turnkey procedural manual called The Contemporary Homeopathic Systems & Solutions (CHESS). These procedures can be used with any homeopathic company’s product line and are so easy you can apply them in one day. Call King Bio Homeopathics, 800-543-3245, or email [email protected].