Web-based Series Focuses on Practice Headspace and Business Expansion

PHOENIX, Ariz., January 1, 2013 – Continuing its strategy of positioning chiropractors to deliver enhanced patient care, Neuromechanical Innovations (NMI) launched the Tuesday Think Tank™ on January 1, 2013. The weekly webinar series succinctly covers essential topics for chiropractic practice growth and expansion with consistency and congruency to successful business values and principles.

“We have to be respectful of Doctor’s time,” said Christopher Colloca, D.C., CEO of Neuromechanical Innovations and host of the broadcast. “Clinicians are busy with patients, paperwork, and running their office. So we limit our time in the Think Tank to under an hour giving small bites of practical information and insights that they can use each week consistently to help their practice grow and reach more people that need our care.” Congruent with NMI’s culture of innovation, emphasizing quality and measurement by statistics, practical approaches to clinical and business management are the focus of the discussions in the weekly webinars.

The Think Tank is named after NMI’s Boardroom at its corporate headquarters in Chandler, Arizona. “It’s where the magic happens in our office,” said Dr. Colloca. “In the Think Tank we create our vision, our strategic plan, and our action steps to make it all happen. We wanted to bring our Think Tank into a virtual world where we could help develop the vision for practices using our technology. The Tuesday Think Tank™ was conceptualized that way.”

The Tuesday Think Tank™ hour presents a variety of topics weekly including practice management tactics, business expansion strategies, staff development ideas, clinical and technique tips, new research in the industry, and marketing approaches in a fast-paced, no-nonsense format. Special guests will appear throughout the year to share their unique perspectives in the Think Tank as well.

Unique to the Tuesday Think Tank™ is NMI’s commitment to providing the actual practice tools to the attendees free of charge. The inaugural Tuesday Think Tank™ guests received notes from the presentation, a comprehensive practice analysis and statistics worksheet, and a 2013 strategic marketing calendar as practical tools to implement the week’s teachings into their practice.

The Tuesday Think Tank™ is held live on Tuesdays at 1:30 pm EST and is free to join. Recorded sessions can be viewed on demand in archived sessions accessible online. “I’ve become a fan of TED Talks whose motto reads, ‘Riveting talks by remarkable people, free to the world.’ I’ve learned that some of the world’s most influential people give away their ideas and share their concepts with others today for free. What better way to give back than hosting a free online Think Tank to the profession that has provided me with so much,” said Colloca. Registration for the Tuesday Think Tank™ can be found online at

About Neuromechanical Innovations

Neuromechanical Innovations (NMI) is a world leader in instrument-assisted spinal manipulation and chiropractic adjusting products and clinical training. With over thirty domestic and international patents and trademarks, NMI is the manufacturer of the Impulse® and Impulse iQ® Instruments that are in use today in over 7,000 chiropractic offices throughout the world. NMI prides itself on its Made in the U.S.A. manufacturing, featuring a 12,000 sq. ft. corporate headquarters containing its ISO 13485 Certified medical device manufacturing facility in Chandler, Arizona.

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