I NEVER THOUGHT I’D BE QUOTING THE AMA In This section section of the magazine; however

 The American Chiropractor



Jaclyn Busch-Touzard, BA


Tracy Busch-Pate, BA

Associate Publisher

Joseph Busch, BA, DC

Editorial Director

Carey Berends, BA

Editorial Manager

Jean I. Busch, BA

Copy Editor

Heidi Garcia, PT

Sales Manager

Keila Salazar, BA

Marketing Manager

Marissa Aleman

Art Director

Ruben Brown, BA

Web Manager

Anneska Pousada, BA

Circulation & Subscriptions

Lourdes Pinzon, BA


Andrea Argumedo-Busch, BA, Esq.

Circulation & Mass Emails

James R. Busch, BA, Esq.

Assistant to the Chairman

Richard E. Busch III, DC

Special Consultant to the Chairman

Richard E. Busch Jr., BA, DC

Chairman & CEO

Contributing Authors:

Michael Failla, D.C.Herb Newborg, D.C.David Fletcher, D.C., F.C.C.S.S.(C)John Davila, D.C.Mark Studin D.C., F.A.S.B.E.(C), D.A.A.P.M., D.A.A.M.L.P.Terry R. Yochum, D.C., D.A.C.B.R., Fellow, A.C.C.R.Chad J. Maola, D.C.William Owens, D.C., D.A.A.M.L.P.Dan Murphy, D.C.Kirk Lee, D.C.Mark R. Payne, D.C.Rick E. Busch III, D.CLen Schwartz, D.C.

Steven Kraus, D.C., D.I.B.C.N., C.C.S.P., F.A.S.A.

Call for Papers:

The American Chiropractor welcomes the submission of manuscripts for possible print in future issues. Technique, clinical medical treatment and research papers must be completely documented and referenced. Decisions are based on: clinical and scientifi c accuracy; value of article to practicing doctors, researchers or educators; timeliness and appropriateness of subject and level of quality and reader interest. For complete information on author guidelines, please contact the editorial offi ce below, or look them up online at The publisher and editors do not necessarily endorse the conclusions of contributing authors or any other opinions expressed.   

Editorial Mailing Address:
The American Chiropractor; #CO138PO BOX 527948 Miami, FL 33152-7948Toll free: 1-888-668-8728Phone: 1-305-434-8865Fax/Voice Mail: 1-305-716-9212International: 011-507-223-4772Direct Fax: 011-507-264-9872Email: [email protected]


Dr.JPBthis is one month when it’s appropriate, as the feature topic is Marketing Tips from the Masters. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Fortunately for chiropractic, selling good health is an easy one; I mean, who likes to be sick or feel less than average, right?

That being said, the value of chiropractic isn’t fully understood by the public or even other healthcare professionals, because they’ve never been taught the science behind it, and the benefi ts attainable. This is the bridge that the chiropractor and the public overall have been trying to cross for the last hundred years. Like everything in life, some out there have created more successful and effective methods of communicating this value than others. Dr. Scott Fletcher is one of those people, which is why we have an interview with him this issue. Don’t miss how he demystifi es the “magic” of chiropractic for his patients and their families using state of the art technology in achieving optimum physical health for his patients.

It’s hard to dispute the fact that, in the most technical sense of the word, marketing is the essential piece of information perpetually being offered. By relying on some of the tips that follow, you will be able to rest a bit more comfortably in knowing that the way in which your clinic and chiropractic are being interpreted by the prospective patient is exactly the way that you want it to be perceived. Don’t miss the market profi le section, on page 32, which presents suggestions from 8 leading professionals and specialists in chiropractic. Each of these representatives has tried and true methods for propelling your clinic to the next level. As usual, the information is jam packed with useful methods for you to apply in your practice right away, so when you implement these new tactics, let us know. We love the feedback! On that note, and with spring upon us, be proactive in all that you do. Set the stage for what your future holds; there’s always something new going on for you to get involved with. I mean, seriously, look at the audacity of Blue Cross/ Blue Shield. Chiropractors aren’t even regarded as physicians in their most recent version of the federal employe health plan. I’m no lawyer, but what they’re doing is considered fraud in my book. Oh, and remember to e-mail your local congressional representative in support of HR 484, which allows tricare benefi ciaries direct access to chiropractors. According to the ACA, the plan deadline is August 31. The current market envioronment for Chiropractors and the entire country beseeches the words of Orsen Swett Marden, the turn of the century author commonly associated with the new thought movement.” A constant struggle, a ceaseless battle to bring success from inhospitable surroundings, is the price of all great achievements.”There’s plenty happening out there, and YOU are the difference.

On behalf of The American Chiropractor Magazine,



Joseph Busch, D.C.

Editorial Director / [email protected]


Leave a Reply