PRESCRIBED CHOICE Portfolio Completely Revamped

May 14, 2013 (Phoenix, Arizona) – The Prescribed Choice line of professional supplements is being redesigned for the healthcare market with new formulations and a new look.
cholesterxplusOf the 53 products in its portfolio, 18 products have been discontinued, four are being reformulated and eight new products will be added over the next quarter, said Gary Goldstein, business manager for the Prescribed Choice (PC) line. The make-over includes a new logo along with redesigned labels and product catalog.

“We are expanding our line of anti-oxidants, which now includes Co-Q 10 in three strengths, grape seed, quercetin and resveratrol, with a krill-oil based astaxanthin/Omega-3/Co-Q 10 supplement, plus a product that combines pterostilbene and resveratrol,” Goldstein noted. “In addition, we are adding ForsLean® (coleus forskohlii) to our existing weight management set of fucoxanthin, hoodia gordnii, and a phospholipid based nutraceutical that addresses weight gain derived from high cortisol levels. Plus, we are going to complement our enteric-coated Omega-3 product with a high-potency Omega-3 fish oil that’s equivalent to the generic on the market – offering 980 mg of Omega-3 fatty acids per softgel.”

Also enhancing the PC line will be a liquid nutraceutical formulated with vitamins, amino acids, enzymes, macro and trace minerals from sea vegetables in a raspberry flavor, designed to support digestive and immune health, and aid in detoxification. Another addition is a combination of Calcium Carbonate and Vitamin D3 in powdered form, available in easy-carry individual packets for mixing with beverages or foods.

Core products undergoing reformulation include Diabetrix Plus, Inflameric Plus, and Stress Defense (with an amino acid complex), as the company updates the portfolio employing new research in the field.

Prescribed Choice is manufactured by Olympian Labs of Phoenix, Arizona, established in 1992 as a supplement supplier with a focus on sports nutrition. It was recently purchased by Besins Healthcare of Bangkok, Thailand, and is led by David Besins and Nicholas Besins as co-CEOs.

Over the last 30 years, Besins Healthcare has established a reputation in the production of innovative drugs for the treatment of gynecological, fertility and obstetrical conditions as well as androgen deficiency. It is a major player in the area of hormonal therapies.

Established four years ago, the heart of the PC portfolio is its special formulations, explained Mr. Goldstein, designed to address conditions as varied as weight management, joint support and pain management, the effects of aging, high glucose and cholesterol, as well as cardiovascular and eye health.

All PC products are made in the USA and pharmaceutical grade standards are applied to their manufacture, using only ingredients tested by third-party laboratories to ensure potency and quality. “Moreover, we employ the most bioavailable forms of vitamins, minerals and herbals,” noted Goldstein, “which includes amino acid chelates for minerals.” Finally, the company uses certified Kosher/Vegetarian Capsules for its vegetarian products and only packages in amber glass bottles, which protect against environmental change and ensure product freshness.

As a corporate sponsor of the 2013 annual conference of the American Association of Naturopathic Physicians that convenes in Colorado in July, Prescribed Choice invites attendees to visit them at Booth 107. Physicians interested in samples or product information are invited to contact Mr. Goldstein toll-free at 855-434-4166, by email at ggoldstein@prescribedchoice. com and to visit the PC website at

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